"Тechnology and media"

воскресенье, 29 марта 2009 г.

Mass media


No doubt, is an important part of our life. People from different walks of life have become nowadays listeners, readers, viewers. Or in other words, reading newspapers and magazines, watching TV, listening to the news on the radio are our main means of getting information in all its variety. Newspapers with their enormous circulation report different kinds of news. They carry articles which cover the latest international and national events. Now people buy newspapers also for the radio and TV programmes which they publish. There are special newspapers which gave a full coverage of commercial, financial and publish affairs. There are newspapers and magazines for young people. They give a wide coverage of news, events and reports on education, sports, cultural life, entertainment, fashion. There are a lot of advertising programmes now, sensation material, too. They represent the views of today’s youth. Radio broadcasts are valued mainly for their music programmes (Europa plus). TV, radio, press reflect the present day life. Their information may vary from social and economic crises, conflicts, wars, disasters, earthquakes, to diplomatic visits, negotiations, from terrorism, corruption, to pollution problems, strikes, social movements. Much information is published concerning official governmental decisions. TV is the most popular kind of mass media now. Viewers are fond of watching variety show, films, sports, plays, games, educational and cultural programmes. We have many different channels, including commercial channels. There are many interesting and exciting programmes, but at the same time too often very primitive films are televised. I mean horror films, thrillers, detective films with all their cool-blooded atmosphere of violence and endless crimes and murders. Our family is also a mass media consumer. I have a TV set in my room. The culture programmes like “Kultura” are my mother’s favourite, my farther is a hockey fan, he likes to see sport programmes. I’m not keen on special programmes. I like to see a bit here and a bit there. Also, I can say I like programmes about travelling and traditions of another countries. Those programmes are educating and relaxing at the same time.


Newspapers

There are many kinds of newspapers in our country. It is possible to buy them almost everywhere. But we can't read all the newspapers. We know that it is necessary to read newspapers. Reading them we can learn a lot of interesting and useful things. I think that everyone must read newspapers every day. I read many newspapers and magazines. Everyone has its favourite newspapers. I like "Vechernaya Moskva" best of all. This newspaper was published on the 6th of December, 1923 for the first time. It usually has 8 pages. You can read some news on the 1st page. You can't know a lot about these events, you read only some facts, which are usually short, but interesting. If you turn the second page, you can read about our life. You can read about events abroad and about your favourite artists and singers, too. You can see some advertisements on each page of the newspaper and use them. You can learn about the weather from the pages of this newspaper. If you are fond of football, basket-ball or tennis, you read articles about sport events in our country and about our famous sportsmen. If you want to buy something you have to read the last page. There are some humorous stories in this newspaper. Magazines It is interesting to look through some magazines or read them. It is possible to subscribe to some of them or buy them. We usually subscribe to the magazine "At the wheel". As we have a car it is useful for us to read it. My mother Prefer to read the magazine "Liza". She says that it even helps her in some cases. Television and radio I think that they are very popular means of information. They are popular among young people in our country. We can know a lot of news watching TV or listening to the radio set. All members of our family watch TV very regularly. We like such programme as "My family". I prefer to discuss some problems with my parents after it. I have many favourite TV programmes but I haven't enough time to watch all of them.

Internet in daily life

More and more people nowadays are interested to be known about all events, in taking some information quickly. With the help of Internet you can make it easily. Back in the 1960th, at the time of cold war, Pentagon asked a question: “How can could orders be issued to the armed forces in the U.S. were ravaged by a nuclear assault?” The communication ways at that time – the telephone, which connected offices, the radio and TV stations – were not only vulnerable to attack, they would also probably the first to go. Pentagon needed military systems that would continue to work even the phones and radio had broken down. In 1964 Paul Baran connected 4 computers in different patts of the USA and posted a message. You couldn’t destroy Internet – if some computers will be broken down, the rest will work well. Nobody owns the Internet, and no organization controls its use. Now millions of people around the world are logging into libraries, call up satellite weather photos, download computer programs and music, take part in discussion groups. Even the Presidents have their own Internet accounts. In fact, anyone with modem connected to the phone line can enjoy Internet. The total number of people in Russia , who get into Internet, due the Putin’s statistics, is 10 million. In the modern Europe this number is muck more – there are more than 200 million Internet users. Internet users are unimpressed by television promise of 500 channel future. The Internet already delivers 100.000 channels for all interests. In future all technics will be connected to the Internet. Now we can connect with Internet mobile phone, photo camera, palm computers and even alarm clock. Now we can be connected with all the world everywhere – in the bus, underground and even on the north pole.


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The mass media play an important part in our lives. Newspapers, radio and especially TV inform us of what is going on in this world and give us wonderful possibilities for education and entertainment. They also influence the way we see the world and shape our views.Of course, not all newspapers and TV programmes report the events objectively, but serious journalists and TV reporters try to be fair and provide us with reliable information.